Montreal Startup Files Patent for AI Solution Based on Location Intelligence
MONTREAL, Sept. 14, 2023 /PRNewswire/ – Urbanoid, a startup specializing in Locale Intelligence, has collaborated with Concordia University’s Used AI Institute to produce an impressive know-how enabling marketers to concentrate on advertisements with no relying on cookies. The AI-based mostly answer (code title CTX) responds to a prevailing problem within the promoting field: the withdrawal and ban of 3rd-occasion cookies by tech giants like Google and Apple. CTX’s technological innovation will empower advertisers to bid intelligently for advertisement areas devoid of relying on users’ browsing heritage.
Urbanoid founder Pascal Maeder expressed his pleasure around this accomplishment: “The ban on cookies in 2024 has presented us with an unparalleled opportunity to establish an modern and highly exact resolution that will permit the marketing field to change cookies through the use of Area Intelligence, although respecting consumer info, which is a critical thing to consider for us. We are delighted to have labored intently with Concordia University’s Utilized AI Institute to acquire the CTX know-how.”
CTX’s AI-experienced model analyses dozens of contextual variables encompassing end users like temperature, transit schedules, public occasions, presents and points-of-sale in authentic-time, providing advertisers with a genuine-daily life contextual Adscore. The CTX provider will be out there for all electronic advertising channels which includes Net, Cell and Digital Out-of-Property. A beta version of CTX is at the moment staying analyzed by choose platforms. A business model will grow to be out there to the marketing market in 2024.
The CTX pending patent (Program and Approach for Contextualized Choice of Objects in Blended Truth) is co-invented by Hafsa Ennajari and Akinlolu Ojo, both equally PhD pupils specialising in Device Learning and connected to Concordia’s Applied AI Institute, as well as by Leonid Reinoso, Urbanoid’s CTO.
About Urbanoid
Urbanoid is a Site Intelligence organization developing solutions for interaction, gaming and advertising and marketing platforms. Given that 2020, the Montreal primarily based corporation has created several tasks in collaboration with Concordia College together with the AI-dependent CTX contextual advert targeting resolution, a room-time messaging software and a place centered chatbot.
Source Urbanoid
