Yangaroo and WideOrbit streamline Traffic Instructions

TORONTO and SAN FRANCISCO, June 02, 2023 (Globe NEWSWIRE) — YANGAROO Inc. (“Yangaroo,” “Enterprise”), (TSX-V: YOO, OTCPK: YOOIF), a program chief in media asset workflow solutions for the advertising and enjoyment industries, and WideOrbit, a leading marketing and professional functions system today announced a joint partnership. WideOrbit is a wholly-owned subsidiary of the Lumine Group, a Canadian outlined company which in flip is a section of the Constellation Computer software Inc (CSI) ecosystem, a multi-billion-greenback worldwide general public corporation. This collaboration entails a certified integration amongst Yangaroo’s asset administration and supply system and WideOrbit’s Digital Materials Guidelines module in their flagship advert gross sales and business operations platform, WO Site visitors. The integration facilitates a seamless finish-to-finish automated trade of visitors guidance, properly eliminating faults and conserving precious time for advertisers and broadcasters.

Grant Schuetrumpf, CEO of Yangaroo, described, “The API integration concerning Yangaroo and WideOrbit provides instantaneous gains to all advertisers and broadcasters using our platforms. The sleek and fast exchange of data involving the platforms signifies a sizeable enhancement for all stakeholders concerned in taking care of authentic-time responses and confirmations when advertisers post website traffic instructions to broadcasters throughout the United states.”

Susie Hedrick, President, and Handling Director of Website traffic Methods at WideOrbit, said, “Our partnership with Yangaroo underscores WideOrbit’s commitment to offering complete resources that much better hook up Tv broadcasters and advertisers, finally simplifying working day-to-day tasks. By seamlessly transferring targeted traffic guidelines to WO Site visitors via Yangaroo, we offer you advertisers extra superior and automated workflows. This partnership aligns with WideOrbit’s Wider-Globe tactic, which aims to offer media firms with broader capabilities, further insights, and much better connections.”

By facilitating a pure information transaction, advertisers only critical in buy and website traffic knowledge using Yangaroo. The advertiser then receives speedy suggestions that the recommendations have been obtained and processed accurately by a broadcaster that uses WO Targeted traffic, driving performance and accuracy for advertisers and their site visitors departments.

Richard Klosa, CTO at Yangaroo, emphasised, “This integration holds substantial worth for Yangaroo as it aligns with our ongoing perseverance to metadata integration. Yangaroo performs a crucial position in the asset and metadata ecosystem for promoting location distribution, and this integration represents a pivotal milestone in our long-standing motivation to efficiently managing targeted traffic recommendations.”

About YANGAROO

Yangaroo is a software chief in media asset workflow and distribution answers for the promoting, audio, and awards industries.  YANGAROO’s patented Digital Media Distribution System is a top protected small business-to-enterprise cloud-primarily based resolution that incorporates generation products and services, targeted traffic, clearance, shipping and delivery, analytics, and secure API integration for the industry’s several movie and audio workflow problems.

YANGAROO has workplaces in Toronto, New York, and Los Angeles. YANGAROO trades on the TSX Undertaking Trade (TSX-V) beneath the symbol YOO and in the U.S. less than OTCBB: YOOIF.

About WideOrbit

WideOrbit can help media corporations do far more company by earning it a lot easier to buy and sell promoting. WideOrbit is the program of history for more than $37 billion in promotion invest yearly. Say Good day to a Wider World with WideOrbit, the one particular platform that ties everything collectively, from pitch to payment. In a swiftly evolving media landscape, performing more company signifies performing a lot less paper-chasing, significantly less chair-swiveling, and much less knowledge re-re-entry. Only WideOrbit brings a Wider-Globe solution, providing the broader capabilities, bigger insights, and far better connections that media organizations will need. Which is why so many industry leaders – like NBCUniversal, ABC/Disney, Fox, ViacomCBS, AMC, Univision, DirectTV, Audacy, and Cumulus have partnered with WideOrbit since 1999.

For YANGAROO Investor Inquiries:
Dom Kizek
(416) 534 0607 #162
[email protected]

For WideOrbit:
Jennifer Schenberg
PenVine for WideOrbit
917-445-4454
[email protected]

Neither the TSX Venture Trade nor Its Regulation Companies Company (as that phrase is outlined in the insurance policies of the TSX Venture Trade) accepts responsibility for the precision of this launch.

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This information release includes selected ahead-searching statements and ahead-seeking details (collectively referred to herein as “ahead-on the lookout statements”) inside of the this means of relevant Canadian securities legal guidelines. All statements other than statements of current or historical actuality are forward-hunting statements. Forward-on the lookout statements are normally, but not often, recognized by the use of phrases this kind of as “foresee”, “reach”, “could”, “imagine”, “approach”, “intend”, “goal”, “steady”, “ongoing”, “estimate”, “outlook”, “hope”, “may well”, “will”, “undertaking”, “need to” or comparable words and phrases, which includes negatives thereof, suggesting upcoming results.

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