Octane introduces advertising on Octane Media

Octane introduced that it is connecting advertisers, which includes OEMs, big dealer chains and insurers, with large-intent powersports buyers via Octane Media. Octane Media includes a collection of influential and historic manufacturers in motorcycling and powersports. 

This is the initial time that advertisers can obtain Octane Media’s hugely-engaged audience due to the fact Octane obtained the editorial houses from Bonnier Corp. in 2020. Composed of seven publications – Cycle Environment, UTV Driver, Grime Rider, ATV Rider, Motorcyclist, Cruiser, and Cycle Volta, Octane Media reaches tens of millions of enthusiasts seeking to make their next acquire. Amid Octane Media’s audience beneath 35, 70% very own at the very least a person bike, 69% reside in a house with a few motorcycles, and 43% prepare to acquire a bike in the next two years.

As a result of buyer’s guides, comparison assessments, and car or truck, gear, and products opinions, Octane Media can help enthusiasts make educated acquiring choices. Moreover, by positioning the delicate-pull ecommerce tool Octane Prequal together with editorial articles, Octane Media allows individuals to realize their buying ability and get hold of a actual credit score decision from Octane’s in-house loan provider, Roadrunner Money, as they study their next car or truck. 

“We’re excited to permit advertisers to leverage Cycle Earth, UTV Driver, and the relaxation of the Octane Media homes to reach hundreds of thousands of powersports lovers who frequently devote their time and bucks in suffering from the outdoors,” claims Mark Davidson, co-founder and chief income officer of Octane. “By bringing with each other very best-in-class editorial with partner advertiser messaging, we’re driving interest in the powersports market and connecting people today with their passions.”

Octane Media’s editorial staff and contributor base consists of pro-level riders, mechanics, previous dealership workforce, former OEM product testers, and fanatics who like and are living the lifestyle. Their passion and determination outcomes in editorial articles that retains fanatics engaged and motivated. The U.S. viewers viewing Octane Media’s evaluation, comparison and take a look at internet pages expend an ordinary of above 16 minutes on the web site, and the open and click-via fees for Octane Media’s weekly newsletters surpass market benchmarks by 80% and 265% respectively. 

To find out more about advertising and marketing deals, speak to product [email protected]