The 2023 Executive Jury president, Bianca Guimaraes, companion and government resourceful director for Mischief United states of america led this year’s jury panel of internationally recognised marketplace executives and artistic leaders who determined 2023’s award-successful entries from the shortlist selected by the Grand Jury. Together NYF’s jurors deliberated to award profitable perform inside their specific classes.
The Govt Jury users honoured chopping-edge work with the prestigious Very best of Display Award, 12 New York Festivals Grand Awards, 120 Gold Tower Awards, 72 Silver Towers and 114 Bronze Towers. Perspective all the successful campaigns in the 2023 winner’s showcase Below.
The 2023 Best of Present Award
‘The Air Drummer’ developed by Wolf BKK Thailand for client Robinson Section Retail outlet attained the prestigious Ideal of Display Award in Film for their humorous campaign. Developed for Thailand’s leading office keep Robinson’s annual Salesation, ‘The Air Drummer’ urges Thais to ‘discount what they love most’ and finishes with a shock twist. Brilliant effects contain a profits increase by 12% from last year’s promo period of time and overall impressions of 18 million with the phenomenon spreading to China, Korea, Spain, and other nations.
“We are deeply honoured to get this prestigious award and sense immense gratitude for the recognition bestowed on Wolf BKK for our do the job on ‘The Air Drummer,’ which has been awarded the ideal of present. We believe that professional accomplishment must go hand in hand with helping our clients’ businesses thrive.
We are sincerely grateful to the full Wolf crew, the fantastic output crew at Pleased Ending Film, and, previously mentioned all, our shopper Robinson. Their have faith in in our capabilities and their unwavering determination to captivate the hearts of people has been a consistent supply of inspiration from the pretty instant we embarked on this job. With a business belief that commercials really should not only engage audiences but also contribute to our clients’ enterprise development, we have strived to generate impactful and unforgettable campaigns that resonate with customers and travel tangible benefits for our purchasers.” – Nopharit Dusadeedumkoeng, deputy government imaginative director, Wolf BKK
New York Festivals 2023 Government Jury celebrated 12 progressive campaigns with the 2023 NYF Grand Award for their fantastic innovation and imaginative execution.
The 2023 Grand Awards
ACTIVATION & ENGAGEMENT: DDB Chicago Usa ‘Apologize the Rainbow’ for Skittles
AVANT-GARDE/Revolutionary: DDB MEXICO SA DE CV ‘Data Tienda’ for Gahr WeCapital
“Financial inclusion should be on the agenda of governments of establishing countries and of the economic sector at a worldwide amount. Contributing strategies that support resolve this dilemma from a compact local Mexican lender makes us come to feel happy and happy. We hope nations all-around the environment stick to our case in point. Definitely recognitions as critical as these give us all the visibility we require and will provide us closer to that goal”. – Diego Ortiz Mimo, main resourceful officer, DDB MÉXICO
COLLABORATIONS & PARTNERSHIPS: Saatchi & Saatchi Düsseldorf Germany ‘Oreo Cheat Cookies’ Mondelēz Europe/Oreo
“OREO Cheat Cookies is a great instance of what comes about, when a great group and a excellent customer collectively acquire a good thought to the next amount. We are outside of very pleased that this excellent collaboration involving OREO and XBox wins huge without having any dishonest. Woohoo,” claimed Jan Propach, government imaginative director, Saatchi & Saatchi Düsseldorf.
COMMERCE AND Creativeness: VMLY&R Commerce United states of america ‘Oreocodes’ for Oreo
“To see our do the job for OREO remaining represented at NYF is simply outstanding. To have Commerce/Shopper Marketing remaining regarded as it evolves and leverages tech to modernise our manufacturers and meet up with the evolving shopper is truly inspiring. Thoughts like OREOCodes, that set creativity at the coronary heart of industrial intention is accurately what is wanted for the long run to engage, convert, and importantly make our manufacturer with modern modern day shopper.” – Steve McGowan RVP, Omni Shopper activation and strategic partnerships at Mondelēz Global
Design: FCB Lisboa Portugal ‘Portuguese (Re)Constitution’ for Penguin Guides
“Terrific recognition always brings great responsibilities. FCB Lisboa is extremely proud to convey this Grand Award to Portugal. It is more evidence of the great evolution that Portuguese promoting has achieved. We will function even more durable to hold the bar large in the coming a long time”. – Edson Athayde, CEO and imaginative director, FCB Lisboa
Electronic/Cell: DDB MEXICO SA DE CV ‘Data Tienda’ for Gahr WeCapital
Immediate: DDB MEXICO SA DE CV ‘Data Tienda’ for Gahr WeCapital
Film: Wolf BKK Thailand ‘The Air Drummer’ for Robinsons Division Retail outlet
Movie CRAFT: BBDO Group Germany GmbH ‘The Glitch’ for Alzheimer Forschung Initiative e.V.
THE Potential NOW: DDB MEXICO SA DE CV ‘Data Tienda’ for Gahr WeCapital
Bundle & Item Style and design: TBWAHAKUHODO Japan ‘SHELLMET’ for Koushi Chemical Industry Co., Ltd.
“SHELLMET is a products that can enable clear oceans the far more it is created. This course of action of generating long lasting product from discarded shells can also be used to oysters, mussels, and other seashells. SHELLMET is just the beginning, and other applications of this materials are underway as we communicate. As global citizens, we are performing our portion to lead towards a sustainable modern society. Thank you,” claimed Masatoshi Usami, imaginative director, Disruption Lab, TBWAHakuhodo.
PRINT: Promise South Africa ‘Plan (a)’ for AfriSam + BlackStudio
“We are absolutely thrilled and honoured to get the prestigious Grand Award at NYF.
Not just for our groups, but in the name of African creativeness. We adore you NY!!!” – Nic Kostouros, integrated resourceful director, Assure Johannesburg
For 2023 NYF unveiled various new classes to honour creativeness and salute innovation.
This 12 months, New York Festivals introduced the Commerce & Creative imagination Group in recognition of the highly effective role of Commerce in driving creative organization transformation. Gold successful get the job done incorporates Saatchi & Saatchi Düsseldorf ‘Oreo Cheat Cookies’ for Mondelēz Europe/Oreo and a number of Gold-successful campaigns by VMLY&R Commerce like ‘I See Coke’ for Coca-Cola, ‘Don’t Delete Menu’ for Wendy’s, and ‘Oreocodes’ for Oreo. Silver profitable function features Ogilvy Thailand’s ‘Amazing Thailand. Lifestyle to Commerce’ for Tourism Authority of Thailand, Havas Chicago’s ‘The Inheritance Pass’ for Yellowstone Without end, and VMLY&R Commerce Mexico’s campaign ‘Beer Badge’ for ABInbev.
Also unveiled for 2023, NYF’IN Funny, a new classification developed to spotlight campaigns making use of humour in a big way to have interaction buyers. Campaigns that struck Gold include things like SS&K’s ‘OutHorse Your Email’ for Business Iceland, McKinney’s ‘Thin Crust Summer’ for Lil Caesars, and Mischief’s ‘Winner Winner Chicken Dinner’ for FanDuel Casino.
The new category, NYF AutoShow honours automotive advertising that is breaking new ground and driving ROI for auto brand names. VMLY&R New York acquired Gold for ‘Tell Me Everything’ for Ford. Silver profitable work involves TBWABOLT Shanghai, TBWAJuice Beijing’s campaign ‘Translating Joy’ for BMW and Leo Burnett Detroit’s ‘BUICK #SeeHerGreatness’ for Buick.
Perspective NYF Marketing Awards Best of Demonstrate and Grand Award Winners Reel: In this article.
Stay Tuned for the 2023 NYF Distinctive Market Award-winners announcement coming shortly.
For far more data on the 2023 New York Festivals Advertising and marketing Awards and to view winner’s showcase stop by Here.