Hispanic-Owned Agency Takes Home 19 Trophies at Houston Advertising Awards | Ted Rivers

Lopez Negrete Communications, Inc., the most significant impartial Hispanic-owned-and-operated total-services agency in the United States, announced that they have been honored with a complete of 19 trophies at the 61st Yearly American Promotion Federation–Houston Chapter Awards, together with the “Ideal of Show” for the 18th time.

The American Advertising Awards stands as the most substantial and inclusive levels of competition in the advertising field. It garners extra than 25,000 entries per year by way of area AAF Advert Club competitions, with the goal of celebrating and honoring exceptional artistic work in marketing.

Lopez Negrete Communications’ “WorldFest 55th Houston, The Oldest Film Competition Poster Campaign” gained the award for “Most effective of Exhibit – Print.” The poster marketing campaign concentrated on advertising and marketing WorldFest-Houston as the oldest independent movie pageant in the world by means of the use of multiple layers of film posters that compensated homage to a typical medium utilised in the marketplace for promoting movies in the course of the years.

The agency was also honored with the “Distinctive Mosaic Award for Variety” for their “Walmart Holiday break Home Social Media Campaign.” This holiday campaign showcased Walmart as a position to help you save, no issue what your family’s tradition is. It celebrated multicultural rituals going on throughout the nation through snackable principles across several media channels.

Lopez Negrete Communications‘ President and CEO, Alex López Negrete, expressed his satisfaction and gratitude for the recognition. He had this to say about the win for the Walmart campaign:

“We are significantly honored by the nod the judges gave to our work for our extended-standing Walmart client by bestowing upon us the Exclusive Mosaic Award For Range. We have been Walmart’s companions now for nearly three decades and have been very pleased that the function we have done for them has always been related, potent, effective, varied, and recognized. I idea my hat to each member of my creative and strategic groups that participated in the generation of all this award-successful perform and our household of clientele that demand from customers our best and give us the freedom and inspiration to supply it.”

Lopez Negrete Communications is regarded for furnishing marketing and advertising companies to businesses wishing to attain and have interaction with America’s huge and influential Hispanic shopper phase.

They specialize in strategic setting up, brand system, imaginative and manufacturing, analysis and consumer insights, media organizing and obtaining, digital/social/cellular internet marketing services, community relations, and promotions.

With headquarters in Houston, Texas, the company employs more than 100 pros and is a founding agency member of both the Hispanic Marketing and advertising Council and the ANA’s Alliance for Inclusive and Multicultural Marketing and advertising (AIMM).

Your Views

What do you assume about the latest achievement of Lopez Negrete Communications at the 61st Once-a-year American Advertising Federation–Houston Chapter Awards?

Do you believe the recognition they acquired is well-deserved? Which of their campaigns do you find most impressive and why?

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