DeSantis’ 2024 strategy: dominate the internet

Jon Lieber, head of Eurasia Group’s protection of political and coverage developments in Washington, DC shares his viewpoint on US politics.

Is Ron DeSantis much too on the web?

Florida Governor Ron DeSantis introduced his 2024 presidential bid this week on a Twitter Spaces event hosted by its terminally online CEO Elon Musk. Amid dropping poll numbers and headline soon after headline criticizing his unfriendly mother nature, DeSantis’s conclusion to start his campaign on Twitter raises an essential issue: is the Florida Governor too on the web?

Twitter has been an essential hub for conservatives for many years and has develop into more so considering that Musk bought the system and became its CEO. DeSantis’s conclusion to start his presidential marketing campaign on Twitter instead of someplace that caters to a much more common media audience demonstrates the platform’s relevance for conservatives and, perhaps extra importantly, makes it possible for DeSantis to bypass the media and have a lot more handle above his announcement.


DeSantis, who previous calendar year was noticed as the most credible challenger to previous President Donald Trump inside of the GOP, has been explained as standoffish, socially uncomfortable, and even rude by colleagues from his time in the House of Reps and the Florida governor’s mansion. Charisma is usually an indispensable quality for most folks working for business, but DeSantis appears to be to be a rare case in point of an elected official who does not hook up with persons, and for the most element does not even truly feel to attempt.

Former president Donald Trump ripped DeSantis for needing a “personality transplant,” which he reminded readers are not medically offered, which maybe aids reveal why so substantially of the hoopla for DeSantis has come specifically out of the net, where by human make contact with is fewer important. Trump himself is maybe the most online particular person to ever maintain general public place of work. His reinstated Twitter account, which he does not even use, even now has virtually 87 million followers regardless of his two-yr ban.

Trump has managed a distinctive capacity to make his on the internet statements make a difference offline, applying the relatively new interaction device to steer national media improved than any person in history. Even the restricted achieve of his Reality Social account with its 5 million followers can however travel information cycles and supply him a platform for fundraising that DeSantis and other politicians would kill for.

This is a formidable problem for DeSantis to defeat. Can the Florida governor out submit the best poster with his possess brand name of liberal trolling and conservative purple meat? His two Twitter accounts (one particular, just one governmental) have only a fraction of Trump’s next. He posts a lot less than other popular Republicans like Texas Governor Greg Abbott and Home Speaker Kevin McCarthy, and his posts really don’t have Trump’s interest-grabbing magic that induce equally rage and glee across the political spectrum.